Iryna Leshchenko — The Art of Being Herself

November 6, 2025
1 min read

In a world where fashion often overshadows authenticity, Iryna Leshchenko reminds us that true femininity isn’t about appearance — it’s about presence.

“For me, femininity is the softness of my voice, the attentiveness I give to myself and others, and the harmony I bring into the space around me. It’s love, calm, and strength expressed through being.”

Each of her photoshoots is not just an image — it’s a reflection of her inner journey.

The BRANDFACE project became a mirror where she saw herself anew — stripped of roles, free from expectations, and radiant in her authenticity.

“This project reminded me of the power of image — how important it is not to hide your true self behind roles, but to let it shine. I became bolder in style, lighter in attitude, and closer to myself.”

For Iryna, BRANDFACE isn’t about fashion — it’s about transformation.

It’s a space where women rediscover their essence, reconnect with their individuality, and express it through beauty and confidence.

“BRANDFACE helps a woman see herself through the eyes of love — and from that place, project her inner world outward.”

Iryna represents a new wave of BRANDFACE women — strong, elegant, and authentic.

Because in the end, being yourself is the most timeless form of beauty.

Credits:

Model: Iryna Leshchenko

Style: Kirill Savchenko

Clothes: BRANDFACE Collection

Project: BRANDFACE

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